Alfred Cheung
Alfred has extensive experience in container transportation, port developments, logistics planning, IT applications, human resources and cold-chain management throughout his affiliation with the shipping industry for the past 3 decades. Currently, he is a council member serving both The Japan Society of Hong Kong and The Japan Hong Kong Society in Tokyo. Alfred is appointed as Adjunct Professor to University of Yunnan, and Adjunct Professor of the City University of Hong Kong. In addition, he also delivers lectures to under graduates and MBA students in China, including Yunnan University, The Polytechnic University of Hong Kong and The Open University of Hong Kong.
Alfred is regularly invited to international forums and universities as keynote speaker on global reefer logistics, supply-chain management, human resources and related topics.
Alfred is formerly the director of Reefer trade at OOCL and after his retirement in 2007, he took up the role as consultant to explore the reefer logistics business in China. From January 2008 to June 2010, Alfred served as Managing Director of ZIM Integrated Shipping Services Limited in Japan.
Thereafter, Alfred has established the Green Society Association Limited (NPO in Hong Kong) with University researchers and logistics professionals to promote more efficient global logistics transportation through the application of RFID tags, pressure sensors wireless communication, IoT and mobile technology in order to achieve higher traceability, transparency, and yield optimization with dedication to a better environment for everybody. Alfred is now the advisor to Tsuruga Port in Japan, brand ambassador of Fukui Prefecture of Japan, Fukuoka City MICE Ambassador, consultant to Denso Corporation (Nagoya from 2012 to 2016) on reefer container marketing and consultant to NYK Line (Hong Kong from 2012 to 2018 April) related to in-house training programs. Alfred also serves as CEO of APTTPA Limited, a company established in Hong Kong specialized in serving the reefer logistics community and JC Food Republic Co., Limited for promotion of quality food stuff from Japan to Asian countries.