OceanX Case Study at Tongji University

As part of our drive for innovation, we are cooperating with Tongji university’s School of Economics and Management, challenging this year’s Tricontinent Master of Science in Global Supply Chain Management class with a case study on Differentiation vs. Commoditisation in the Chinese NVOCC space.

During the last week of April this year, we will be partnering with Tongji University in Shanghai, contributing a case study for their international Master of Science in Global Supply Chain Management (Tricontinent) class.

The students from Germany, the United States, China, Brazil, Dominica and Hungary will be working on the strategic challenges that Chinese NVOCC’s are facing in today’s changing business environment.

Reviewing traditional success factors, current industry trends, using strategy process tools and entrepreneurship concepts, students will be tasked to reinvent the business model and show potential ways enabling differentiation in times where the industry is increasingly facing commoditisation.

“We are pleased to have the opportunity of working with the bright, young minds of the TriContinent Masterclass and are looking forward to inspiring discussions and fresh ideas.” said Ruben Huber, founder and director of OceanX.

The case study forms part of Tongji’s module on Logistics and Supply Chain Management based on Chinese Cases, taught be Johannes Kern from the Bosch Chair of Global Supply Chain Management.

“Our aim is to prepare our students to take on tasks at leading multinationals in logistics or in industries which draw on logistics. The multifaceted case provided by OceanX is particularly suitable to develop their necessary skills in problem solving, applying analytical tools, making decision in complex situations and coping with ambiguities in the context of Logistics and Supply Chain Management in China”, commented Johannes Kern.

About Tongji University

Tongji University, formerly Tongji German Medical School, was established in 1907 by German doctor Erich Paulun. It was one of the earliest universities in China to launch programs in economics and management. The School of Economic Management was founded in 1984, and merged with the business school to become the School of Economics and Management (SEM) in 1998. At present, more than 5,500 registered students and postgraduates are enrolled there. SEM has cultivated thousands of professional management talents.

Together with Kühne Logistics University in Hamburg, Germany and the University of Tennessee in Knoxville, United States, Tongji SEM is operating a tricontinental Master of Science in Global Supply Chain Management program.

About OceanX

OceanX is a non – exclusive global network of leading ocean freight providers and NVOCCs dedicated to delivering bespoke innovative solutions, in particular on FCL services, LCL consolidation, dangerous goods and chemical logistics, temperature control, as well as project cargo handling.

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